Gritty American homeowners often have a “Can Do!” attitude when it comes to home repairs and maintenance. From cleaning the gutters to painting the interior spaces and from power washing the deck to installing new window treatments, home tasks keep homeowners busy most weekends.  According to the Joint Center for Housing Studies of Harvard University, “nearly 80%

Are you one of the millions of Americans who watch House Flippers, Flip or Flop or any of the other HGTV shows that show a home going from old and worn down to fresh and updated in a 30-minute segment?  You may watch and think, “I can do that!” However, as real estate professionals know, there is

Fall can be a great time for an open house in New England. It’s generally one of the prettiest times of the year, so house hunters from out of state can appreciate the beauty Massachusetts has to offer. Even better, you can offer them a cup of hot cider to warm up while you show them

As a real estate agent, it’s important to know what potential buyers are looking for in a house. That way you can emphasize these amenities on your listing and during open houses, which will result in them getting snatched up quickly. Or if you’re the handy sort, you can upgrade properties to have these desirable amenities

Halloween is upon us, so of course it’s the time of year when spooky stories are told, and one of the most common locations of these tales is a haunted house. From campfire tales to urban legends, people love to hear stories about ghosts and haunted houses, especially in a state like Massachusetts where some homes

One of the most essential parts of selling real estate is showing a home. Whether it’s scheduled home viewings or an open house, these events give prospective buyers the opportunity to see the house up-close and in-person. But it’s not as easy as just opening the doors and letting people in. As a real estate agent,

We’ve covered several common styles of houses you’ll come across as a real estate agent in New England, but that was just the tip of the iceberg. Massachusetts has an incredibly wide range of architectural styles and if you want to be successful, you need to know how to identify and sell them. Federal The stately Federal style

Open floor plans have been around since the 1950s thanks to the innovative architect Frank Lloyd Wright. He began designing homes that did not have walls separating the kitchen from the living room and dining room, instead creating an open area ideal for entertaining and socializing. By the 1990s, this style became the norm for many

In a busy real estate market, how do you find new clients? Referrals are the most common way that realtors connect with new home buyers or sellers. That means realtors need to hustle constantly to stay connected with former clients and stay relevant on social media and within the industry as a whole.  A recent Close 2021

There are many terms and titles in real estate that have specific meanings. For example, real estate agents and real estate brokers are sometimes mistakenly used interchangeably. While both are practicing real estate professionals, there are some key differences. Let’s explore the differences between a real estate agent and a broker, so that you can be more informed

Working with first-time homebuyers can be both exciting and challenging. On the one hand, you are typically working with enthusiastic (albeit nervous) clients. On the other hand, there is a decent amount of real estate education that you will need to convey in the process. Today, let’s explore a few top tips for working with first-time

One of the best parts about living in New England is the diverse places to visit. From the long stretches of scenic beaches and oceanside in Massachusetts to awe-inspiring White Mountains in New Hampshire, there’s so much to see and do. Martha’s Vineyard, Nantucket, Boston, North Conway, and so many more attract thousands of weekend, weeklong, and

The social media game is an important one for real estate agents.  Social media allows agents, including newcomers and industry veterans, to maximize their reach and engage with their target audience.  By staying active on social media, you can effectively build a positive professional image and reputation within your local community. But sometimes, it can be overwhelming to come

Spring is a particularly special time for New Englanders. It feels like we can finally crawl out of our winter hideaways to enjoy the fresh air and warmer weather. As real estate agents, this provides an excellent opportunity to leverage these positive feelings at your springtime open houses. Not only will this create a more pleasant and engaging

Today, home and property buyers have so much information at their fingertips.  With a simple swipe of the finger, thousands of real estate listings can populate a website or an app, allowing users to spend hours browsing through homes for sale. And while high-quality photos and imagery are critical, you will also need to write an enticing listing

Digital marketing strategies are essential in today’s day and age, especially in the modern real estate market. Social media and digital marketing skills can provide short and long-term benefits, such as driving engagement, building your real estate reputation, and even capturing leads. This can seem daunting at first, especially if you have little to no prior experience

Every career, real estate included, requires skills. Sometimes these skills are more technical and other times more personal. Today, let’s take a look at a few personal skills that all real estate agents or salespeople need to possess to help sustain a successful career.  Best of all, all of these skills can be developed over time with patience,

We live in an age where every voice matters.  We are an increasingly interconnected digital society, where we rely on each other’s personal experiences to decide which products or services are right for us. Now, you may think of online reviews as rating your favorite (or least favorite) restaurant on platforms such as Yelp. However, these reviews are

1. Build And Leverage Your Professional Network One of the best ways to generate leads is by continually seeking new ways to expand your network. However, while networking is a great tactic to create leads down the road, remember to keep your interactions authentic. By staying friendly, passionate, and building genuine relationships, you’ll significantly increase your chances

As a state ripe with American history, there are quite a few historic properties in Massachusetts. If you find yourself in a position to sell one of these properties, there are a few key things that you will want to know. What Is Considered A Historic Property? There are a couple of factors that decide whether or not

Have you been thinking about a career change recently? Whether you seek to realign your career with your passion or you’re simply looking for a new adventure to take on, changing your career is actually a pretty common occurrence. According to Zippia.com, “The average person changes jobs 12 times in their lifetime, according to the latest available

It can be overwhelming knowing where to start when you’re new to the real estate game. As a rookie real estate agent, you’re the small fish in a massive pond. But, fret not, my little fishy. There are many ways to spread your name out in the wild and start gathering some wins, especially when it

Social media. It's a concept that both excites and intimates individuals across the globe, especially when it comes to using social media as a professional real estate agent. However, when utilized correctly, social media can prove to be an invaluable tool to boost your exposure and networking capabilities. Today, let’s go over our top 4 recommended social

When it comes to learning an industry, having a mentor can provide unmatched real-world guidance, support, hands-on education, and experience, especially in the real estate industry. Mentors can also open avenues for further networking and career development. One should be on the lookout for many qualities when seeking a mentor to help nurture their real estate career

For real estate agents, there’s nothing much more satisfying than closing a sale and knowing that you have helped your clients find the perfect home.  However, the relationship between client and real estate agent doesn’t end there. Remember, this industry bases success heavily on word-of-mouth and goodwill, allowing clients to help you spread the word of your

Isn’t there just something special and magical about the holiday season? This time of year tends to bring warm, cozy feelings throughout many homes. For some real estate agents, this could present a great opportunity to decorate your properties currently on the market. In doing so, you may allow potential buyers to imagine themselves putting up their

This time of the year presents an excellent opportunity for some positive outreach, networking, and the chance to simply say thank you to your clients. By doing something small, such as sending a holiday card to your clients, you can help spread goodwill and also keep your name on their minds. In today’s blog, let’s take a