Social media. It’s a concept that both excites and intimates individuals across the globe, especially when it comes to using social media as a professional real estate agent. However, when utilized correctly, social media can prove to be an invaluable tool to boost your exposure and networking capabilities.
Today, let’s go over our top 4 recommended social media platforms that all real estate agents should get familiar with and explore.
Why You Should Be Investing Time On Social Media
Sometimes, it can be tempting to overlook social media, as many of these platforms do seem to focus on casual interactions between friends and family.
But, it’s worth noting that 3.6 billion people use social media globally, which Sprout Social reports is projected to grow to 4.41 billion by 2025. And, according to the National Association of Realtors, 52% of quality leads come through social media platforms, beating out CRMS, Email, and digital advertising.
It’s also worth noting that the NAR also reports that 43% of home buyers take their first steps by searching online for current property listings.
In addition, 54% of real estate agents report that they utilize social media because a social presence is expected by their colleagues and current/potential clients, meaning that if you’re not active on these platforms, you may find yourself behind the competition.
Top 4 Social Media Platforms For Real Estate Agents
So, which social platforms should you have accounts on? With a new platform or app popping up regularly, it can be overwhelming to prioritize them. Below, you’ll find our top, researched recommendations to get you started.
1. Facebook
A true classic. When you think of social media, you’re probably thinking of Facebook. Facebook ranks number 1 in social media networks used by realtors, with a whopping 90% of agents having an active presence. Not only is the platform the most popular social media outlet, it also features a robust toolset for professionals, allowing you to create targeted promotion materials, such as boosted social posts, videos, and digital advertisements.
Facebook is also the “jack of all trades” type of account, allowing you to network with colleagues and engage with clients, potential clients, and browsers as you please.
2. Instagram
Taking the second-place spot is Instagram. Over half of working real estate agents currently use Instagram professionally. The streamlined photo sharing and editing approach makes showing off your latest property a breeze. The platform also features integration with Facebook’s digital toolsets, allowing you to consolidate your digital efforts on two platforms at once.
3. YouTube
While posting content write-ups and photographs on various platforms is great, you can really step up your social game by taking advantage of video platforms, such as YouTube. By releasing in-depth video content, such as drone videos and home tours, you’re allowing potential clients to get a digital firsthand look at your properties without physical travel.
Video also allows agents to get on camera themselves, sharing insights and personalities, creating a more personal, engaging experience with users.
4. LinkedIn
As a professional, you’ll want to make sure you have an active, polished LinkedIn profile. While we know that LinkedIn offers engaging networking opportunities, don’t be surprised to find potential clients browsing your LinkedIn page to get an impression of your professionalism and career experience.
Categorised in: Real Estate Tips