Should I Be on Social Media as a Real Estate Agent?
Social media has taken the modern world by storm. Although it has been around for over a decade, some people still question whether they should be actively engaging on it, especially in a professional context. Social media is, however, one of the best marketing tools available to people who are looking to grow their own personal brand. Keep reading to learn about all the perks and cautions that come with operating an online presence as a real estate agent.
Marketing
For just the marketing benefits alone, social media is an incredible tool and for the most part it is totally free to use. Whether you want to open a communication pathway with potential clients, discover what other real estate agents in your area are up to, or simply post to let people know what you are up to, social media is a perfect and easy tool at your disposal.
If you’re looking to take your marketing to the next level on the apps, there are also options to advertise through boosted posts. Boosted posts essentially work in the way that if you were to post something it would be shown to your organic following, i.e. but then you would also have the option to invest more money and have your post shown to a target audience of your choice. This is a really helpful tool, as it allows you to invest in your own content and know that it will be shown to an audience who will actually be interested about what you have to share.
Networking
Another great reason to get on social media is to grow your network of clients and peers, it is after all a platform made for being social. Different platforms allow you to access different people in different ways, so if you have specific goals in mind regarding what you are looking to do, check out some of our previous blog posts that go further into this.
When you are able to physically hold a network of people in the palm of your hand and also have direct access to them via direct messaging, you will be amazed to see how quickly you can grow your client base. Especially if you are looking to appeal to a younger audience, social media is typically the first place that many younger people will check when looking to do business with someone.
Brand Identity
Social media has brought on a marketing revolution, as now people are able to completely take control of the way their audience perceives them. No longer do people have to work with marketing agencies or put an ad out in the newspaper to get people to be aware of them. Now, you as an individual have all the tools you need to create a fun, accurate, and recognizable brand.
If you feel as though you are not equipped to handle this responsibility on your own, it can be helpful to hire a social media manager or at least get some consulting advice, to ensure that you are confident in the message your posts are sending.
