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Easy Ways to Grow Digital Marketing Skills For Real Estate

Easy Ways Grow To Digital Marketing Skills For Real Estate

Digital marketing strategies are essential in today’s day and age, especially in the modern real estate market. Social media and digital marketing skills can provide short and long-term benefits, such as driving engagement, building your real estate reputation, and even capturing leads.

This can seem daunting at first, especially if you have little to no prior experience with digital marketing. Luckily, many resources are available to help you easily develop skills at your own pace. 

Let’s explore just a few of these resources and other things that you can do in your spare time to learn more about the latest digital marketing strategies in real estate.

Take Online Digital Marketing Courses

learning at the computer

There are many online platforms that offer free and paid online digital marketing courses. Many of these courses allow you to learn at your own pace, test your knowledge, and potentially receive certifications.

For example, Google Digital Garage offers a Fundamentals of Digital Marketing course dedicated to helping professionals grow their businesses and careers. 

If you’re looking to step up your social media marketing game, Facebook offers an eLearning platform called Facebook Blueprint. Here, you can find free social media training programs to help you develop skills on Facebook and Instagram for your business pages and digital advertisements.

Other online learning platforms to check out include LinkedIn, Udemy, Lynda, and more. While some of these are paid courses, they all have information that you can apply to your real estate marketing strategy.

Watch Free Videos On YouTube


Alongside your online courses, there are many channels on YouTube that provide invaluable information about digital marketing. 

One of the best things about YouTube is how accessible it is as an online platform. A few quick searches, such as “digital marketing skills” or “social media marketing” present hundreds of digestible videos to watch. 

You can even get very specific with your searches and seek out channels/videos dedicated to digital marketing in real estate.

Now, it’s worth noting that anyone can post on YouTube, so be sure to do your research to see which channels are the most trustworthy. Some noteworthy channels to start with include:

But don’t stop there. By taking knowledge from many sources, you can learn balanced and knowledgeable perspectives about digital, SEO, email, and social media marketing strategies.

Follow Other Real Estate Professionals

Whether your colleagues, competition, or real estate influencers, it’s a great idea to keep an eye on the digital strategies of your fellow real estate professionals. 

By doing this, you can both keep yourself tapped into relevant current events in the industry and stay up to date with the latest digital outreach strategies. 

You’d be surprised by how much information you can gain simply by keeping an eye out whenever you’re browsing your personal pages. Then, you can adapt successful strategies into your own marketing, leaving your own stamp, and creating new opportunities for yourself.

Keep An Open Mind And Leverage Your New Skills

One of the most important things to remember when learning new skills, especially in digital marketing, is to keep an open mind.

Information that may seem irrelevant to your marketing strategies may seem irrelevant at first, but you never know when it will come in handy down the road. 

And when going into skill development, it’s important to understand that unless otherwise stated, these eLearning courses and videos won’t be explicitly tailored for real estate. You will have to leverage and adapt all your learned data into customized marketing strategies for your business. 

Stay adaptable, experiment, and don’t be afraid of heading down a few rabbit holes, who knows what new techniques you might discover!

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