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Social Media for Real Estate Agents

4 Social Media Tips for Real Estate Agents

Social Media for Real Estate Agents

You may not realize it, but social media is a fantastic tool for real estate agents. When used correctly, social media is excellent for marketing, networking, and creating a brand identity for yourself and your business. Yes, it can be confusing keeping up with the various platforms and knowing what’s trendy, plus a lot of work putting out content for viewers to enjoy. However, by following these social media tips, you may find yourself more successful, but also having more fun.

1. Give the Personal Touch

In a world full of faceless corporations and AI, people are appreciating the human touch more. This is why it’s a great idea to show a bit of your personality on your social media. You could pay a marketing company to create content for you, but writing your own posts and creating your own content goes a long way to helping establish a personal connection with your audience.

Of course, it’s not always easy to create content on your own, so if you can’t fully make the posts yourself, at least be involved. If you hire a marketing company or a social media specialist, try to be part of the creative process. Submit photos, brainstorm ideas with them, and try to write some of the posts yourself. You might find you’ve got more talent for it than you first realized.

2. Engage with Your Audience

This goes with the personal touch, but engaging with your audience is one of the most beneficial aspects of social media. This includes answering questions, responding to comments, giving shout-outs to clients who have bought their first homes, and more.

3. Promote the Town as Well as the House

Location, location, location. That’s one of the biggest selling points for a property, so it’s important to promote the town you’re selling houses in. Make posts talking about the cool events a town has going on, local insider tips, and more. This also helps build a sense of community with your followers.

If you happen to frequent these local events, that makes great organic social media content. Take photos and videos of yourself at local community events like festivals, farmers markets, and sports games. This shows you’re involved in the community and can answer potential questions from home buyers who are looking to move into the area.

social media apps on a phone

4. Video Content is a Must

Nowadays, it’s not enough to just have cool photos. With the rise of TikTok, Instagram reels, and Facebook stories, video content is in high demand. In fact, in a 2023 study by Wyzowl, 91% of consumers want to see more online video content from brands.

Videos can be great for tours of the properties you’ve listed. It could drum up interest in a house that doesn’t seem to be selling quickly as you can highlight major positives of a property. Or you can make a video where you answer frequently asked questions to show off your expertise and personality. Either way, video content is a major social media must-do.

Social media isn’t just for Millennials. It’s a tool that any real estate agent can use to gain the attention of the 4.59 billion people worldwide who use it. Use it wisely, and you could find yourself knee-deep in leads and positive reviews.

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