How the Real Estate Business Came To Be
Today’s Real Estate Professionals Uphold a Rich Legacy You might know your way around a marketing campaign or your favorite real estate CRM, but have you studied up on the rich and lengthy history of your profession as a whole? Agents today are the result of thousands of years of societal change and continue to help facilitate
The Complete Guide to Home Staging
Real Estate Agents Should Stage in Style Home staging, or the process of organizing, decorating, or otherwise beautifying a listing, is a critical step in the home transaction process that is believed to help the property sell at a higher price in less time. The process can be intimidating, foreign, or downright confusing for those just starting
Errors and Omissions Insurance for Real Estate Agents
What Is Errors and Omissions Insurance? If you’ve just gotten your real estate license, congratulations — you’ve made it past one of the largest hurdles in your real estate career. Of course, that’s just the beginning of something much bigger. Ahead lies one of the most unique and fulfilling opportunities one can have, but before you start
Embrace the Heat: Setting Expectations in Hot Markets
Buyers and Sellers Alike Are in for a One-of-a-Kind Housing Market Homeownership can be an emotionally taxing process in the best of times, never mind in the wake of a global pandemic, COVID-19 recession, and period of record-low mortgage interest rates. Luckily, stellar real estate agents are here to save the day, imparting knowledge and wisdom to
Video Calls: Best Practices for Real Estate Professionals
What Are the Best Ways to Look Professional While on a Video Call? Nearly a year and a half after the COVID-19 pandemic first hit the United States, many restrictions have been lifted. But video calls, which quickly entered the mainstream as we all quarantined at home, aren’t going anywhere. For real estate professionals, video calls have become
Millennials: Here’s How to Decorate Your Parents’ Basement
You Don’t Have to Give Up Personal Style to Move Back In With Your Parents While some millennials may be purchasing multi-million dollar mansions in luxe ski towns, the fact is that far more just so happen to be moving back in with their parents. In 2018, Zillow reported that more millennials were living at home then
Congratulations, You’re a Real Estate Agent…Now What?
Tips for Your First 90 Days as a Real Estate Agent So, you’ve passed your exam, and now you’re a licensed real estate agent. You’ve likely even joined a brokerage. Congratulations! You’re joining a vibrant, fast-paced community of millions of real estate professionals working in the United States. But if you’re suddenly wondering what to do next, you
Transforming Distressed Hotels Into Affordable Housing
Check Out This Hotel-Based Solution to America’s Affordable Housing Crisis As the COVID-19 pandemic hit the United States, prompting travel restrictions and stay-in-place orders, hotel stays plummeted. Hundreds of millions of rooms sat empty in 2020. Meanwhile, communities across the country have seen “an acute undersupply of housing,” with renting becoming increasingly unaffordable, the National Association of REALTORSⓇ
Cryptocurrency Craze: Buying a House with Bitcoin
Bitcoin Is Becoming a Bigger Part of the Housing Market Buying with Bitcoin has never been easier — or trendier. But can your clients use the digital currency to buy a house? Some sellers are warming up to the idea. Similarly, buyers might come across a listing that begins with a message to cryptocurrency fans: “Accepting Bitcoin!”
Top Home Trends for 2021 That Ghosts Hate
Become the Ghostess with the Mostest by Avoiding These Design Trends There's nothing ghosts love more than dank, dark houses full of nooks and crannies. But haunted attics and spooky cellars are so 1821, and ghosts in 2021 are unfortunately facing a new series of home trends that feel, well, unhauntable. Keep reading to learn more about
Before and After: What Exposio Can Do for Your Photography
Discover How Exposio Can Help Your Real Estate Practice Excel in 2021 First impressions are everything. It only takes one-tenth of a second to determine if you like someone or something, so making the best of a first meeting means everything when it comes to working as a real estate agent. This theory also applies to the
Woman in Real Estate: 5 Important Facts
We’re Celebrating Women in Real Estate With These Five Important Facts Over the past 40 years, female real estate agents have come to dominate the residential real estate market, but it wasn’t always that way. When the National Association of REALTORS® was created in 1908, the group admitted zero female real estate agents. Over the years, a
Building Your Real Estate Team From Scratch
Unleash Your Career Growth Potential by Creating a Real Estate Team Success in real estate is often a product of team effort. A great team will outperform an individual REALTOR® every single day of the week. Even if you’re a rainmaker, you won’t be able to take care of every lead that comes your way. Building a real
4 Ways to Address Bias Against LGBTQ Clients in Real Estate
Learn These 4 Steps to Better Serve LGBTQ Clients LGBTQ homeseekers often face an uncertain journey when going through the home search and buying process. Like most minority identity groups, they are at significant risk of discrimination. Take homeownership - LGBTQ individuals are roughly 15% less likely to be homeowners than heterosexuals. Discrimination can manifest itself in a
5 Reasons Why You Shouldn’t Become a Real Estate Agent
You Need to Read This Before Deciding to Become a Real Estate Agent Oh thank the heavens, you have found this blog. While you may not know it yet, we have saved you from making a life-altering and tragic decision. We can probably get past all the small talk and pleasantries and assume you’re considering a career
2020: 10 Best Real Estate Facts Agents Need to Know
These Are the 2020 Facts Agents Need to Know for Their Careers Regardless of COVID-19, the residential real estate market has been red hot the past year. Markets around the country have seen record numbers, including a big increase in home value and a drop in average days listed. Much of this can be attributed to an
How to Write the Perfect Holiday Card for Clients
Make Holiday Magic When Writing Your Customized Holiday Cards this Season The written letter has become a lost art for many. When you have other more efficient methods like email, Twitter, Instagram, LinkedIn, Facebook, text message, and that witchcraft telephone created by the famous inventor Alexander Graham Bell (or Antonio Meucci, depending on who you ask),
Coronavirus: Which Housing Markets Are Recovering?
Tight Housing Inventory & Historically-Low Mortgage Rates Fuel the U.S. Housing Recovery A recent report from Realtor.com indicates that as states slowly reopen their economy, the once-stagnant housing market has begun to surge. Two contributing factors to this rise can be pinpointed to the 30-Year Mortgage Rates hitting historic lows (2.86 percent) and a more competitive housing
Around The World: What Does $500,000 Get You in Real Estate?
When Purchasing a Home Around the World, How Far Does $500,000 Go? As many of us are stuck at home, we could all use a virtual vacation, and what better way to “travel” than to look into real estate in countries outside of the U.S.? Markets across the globe differ in relation to the demand and influences
Big City Exodus: Where is Everyone Moving To?
People Are Trading the Big City for a Better Quality of Life. Where Are They Moving To? Back in March, major cities like New York City and San Francisco saw an outflux of residents leaving the pandemic-riddled mega metropolises for more cozy and quiet places offered by smaller cities and the suburbs. Some temporarily moved in with
Follow these 4 Tips When Inventory is Low
Gain The Edge When it Comes Time to Find Homes When Inventory is Low Several years months ago, before the pandemic, industry experts predicted a tight housing market for 2020. Throw in a coronavirus-sized wrench into the mix, and sure enough, the spring and summer seasons saw record-low home listings on the market. The initial prediction was predicated
How to Schedule Your Day as a Real Estate Agent
Troy Palmquist Explains How He Schedules His Busy Day as a Real Estate Agent Being a steward of real estate is a noble profession, albeit one that moves at the speed of light. How many businesses require expert transaction knowledge, unmatched salesmanship, solid people skills, and the ability to manage complex situations in short time frames with
7 Simple Ways to Generate More Leads
Find New Leads More Efficiently and Effectively With These Seven Ideas Generating leads is probably the most aggravating and challenging obstacle new real estate agents face on a day-to-day basis. It’s hard, not just from an effort perspective but from an actual mental standpoint, too. Who in their right mind wants to fail over and over again,
5 Reasons Why Real Estate Agents Should Use Virtual Reality
Discover the Benefits of Inserting Real Estate VR Into Your Practice With the onset of COVID-19, technology in real estate has quickly gained traction, including real estate VR. Over the past few years, many brokerages and individual agents have incorporated new technologies, but adoption was few and far between. Now, as people stay at home and rely
How to Choose the Right Broker for You
Selecting a Broker Can Make or Break Your Real Estate Career As you go through the process of getting your real estate license, you will need to find a sponsoring broker before you can begin practicing real estate. Choosing a broker is one of the first big steps of your real estate career because your managing broker
5 Tips When Prospecting For FSBO Listings
Follow These 5 Steps For Successfully Prospecting FSBO Listings Finding new leads or prospects can sometimes be the hardest part about working as a real estate agent. One of the ways to combat this problem is to develop your own real estate agent “niche.” A niche or target market provides you direction in finding the leads
Real Estate’s Golf Course Dilemma
What to Expect When Investing in Real Estate on a Golf Course. For some, living on a golf course is the dream: magnificent views look out onto transcendent lime greens while listening to the sound of innocent birds chirping their own nature’s tune. “Ahh, tranquility”
What Is Racial Steering & How Real Estate Agents Can Stop It
Stopping Racial Steering Begins with Real Estate Agents The development of racially segregated neighborhoods has dated back to the beginning of American history. Most of the nation’s modern housing problems we see today are a result of biased zoning laws from the 1920s and ‘30s and the urban renewal laws of the ‘40s and ‘50s. It wasn’t
Life After COVID-19: What Should Real Estate Agents Expect
What Will Real Estate Look Like After COVID-19? Real estate agents are understandably concerned about how COVID-19 will affect day-to-day life. The death of the handshake. Wearing masks to PTA events. People actually washing their hands after using the bathroom (for a change). Life after coronavirus may be hard to imagine. The way this pandemic has tarnished our
10 Tips for Starting Your New Career as A Real Estate Agent
Follow This Advice for Your New Career as an Agent When you finish your Pre-Licensing courses and get licensed you’ll likely ask yourself “What’s next?” It’s probably one of the biggest questions we hear from new agents and our affiliates. The best thing you can do is get your feet wet and embrace the challenge. And the
How the Car You Drive Impacts Your Real Estate Business
Impress Your Clients and Boost Your Confidence There are many moving pieces that attribute to marketing when you’re operating your own business. In the beginning, half the battle is marketing yourself, but as you gain experience in your career, you learn more and more ways to develop and improve your presentation. Today, we’ll focus on one aspect:
What Makes A Home Luxurious?
Determining What Constitutes a Luxury Home is More Complex than You Think Have you ever mindlessly daydreamed about what it would be like to own or sell a luxury home? Yeah, well us too. These magnificent mansions bewilder our imaginations: Olympic-sized indoor swimming pools adjacent to basketball courts next to professional kitchens suited for a chef. Who thinks
Six Ways to Keep Your Brain Sharp Working in Real Estate
SHARPEN YOUR BRAIN FOR WORKING IN REAL ESTATE When it comes to the human mind, you either need to use it or you’ll lose it. It’s not just a statement people make, but an actual fact as proven by MRI images of brain atrophy. Fortunately, working as a real estate agent requires you to “use it” when completing
10 Ways Real Estate Agents Are Essential
Real Estate Agents Are Pillars of the Community Real estate is a uniquely impactful profession. One that allows individuals the opportunity to form bonds and create communities through simply buying and selling slices of land. Because of this, the need for real estate agents and brokers will never go away. We partnered with the California Association of REALTORS®
Real Estate Agent Holiday Tips: 12 Stunning Christmas Displays
12 Stunning Christmas Displays and Tips for Your Much Needed Inspiration Trying to sell a house during the holiday season can sometimes be a struggle filled with questions. “How should I decorate this home?” “Should I try and match the neighborhood’s existing lights?” “When will I have the time to decorate this home?” “Is it worth it?” Many of these questions deal
