A big piece of real estate success is knowing how to market your listings, especially new listings.
There’s an element of excitement when it comes to gaining a new client and listing their home. Make sure that you present that excitement – potential buyers will surely take notice. Positivity should be present throughout your marketing efforts. But sometimes it can be hard to decide the best ways to market your new properties.
Don’t sweat it! We’re here to help. Below, you’ll find 6 great ways to market your newest real estate listings.
1. Write A Killer Listing
Let’s start right at the top. Before we market our listing, we have to make sure that it’s written – and written well. A poorly written listing can immediately make a poor first impression, warding away potential buyers. If you need help writing your listing, feel free to check out our blog on writing the perfect real estate listing description.
2. Target A Particular Niche
It can be easy to treat marketing as a one-size-fits-all effort. But the reality is that you’ll find more success by doing your research and marketing your new listing towards a particular niche. This ensures that your listing gets in front of those most likely to reach out.
3. Take High-Quality Photos
This can be considered one of the most important tips on this list. High-quality photos are a must for proper marketing efforts, especially on social media and listing sites. Don’t skimp out on this part – hire a professional photographer if necessary!
4. Create Engaging Social Posts
The best part of social media is that it allows you to engage with your audience. When you make a post about your newest listing, be sure to make it engaging. You don’t necessarily have to prompt a response, but make sure that your photos are stellar enough to warrant a click and browse. And be sure to make your content exciting enough that people read the entire thing. So much of social media can get lost in the shuffle, so make sure you stand out.
5. Film A Video Tour
A video tour allows you to take your social followers into the home. This way, instead of showing one prospective buyer at a time, you can show everyone at once! While video tours certainly can’t replace the joy of actually stepping foot into a new property, it can give buyers a greater understanding of the home – especially when you’re acting as a virtual guide. You can even host a live Q&A about the property before, after, or during your tour.
6. Stay Creative
These are just a few of the many techniques that you can use to showcase your newest listings. But always remember to stay creative. You know your business, your listings, and your market best, so be sure to brainstorm new marketing techniques and strategies catered to your audience. And one last thing, have fun!
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