How to Stage a Home for the Holidays
Jack Frost May Be Nipping at Your Nose — Did You Know He Can Help You Close? While the real estate market remains red-hot on the whole, markets across the nation are seeing a gradual return to the typical seasonality of homebuying. So, the fact that winter is coming may have some agents feeling a bit anxious. To give you
5 Tips for Buying and Selling Historic Properties
Buyer’s and Seller’s Agents Can Make History With Historic Homes Do you have clients who would jump at the opportunity to live in F. Scott Fitzgerald’s house? Or perhaps the very first mansion in the state of Utah is more their speed? As it turns out, successfully buying or selling historic properties like these requires a particularly
The Basics of Digital Accessibility for Real Estate Agents
Why You Should Make Your Website Accessible and ADA-Compliant Most real estate agents know that creating a website is an important way to connect with clients and generate new business. But is your online presence accessible to clients with disabilities? When you work to make your website and social media accounts more accessible, it benefits all of your
How to Get Reviews & Testimonials as a Real Estate Agent
Why Are Reviews and Testimonials Important to Real Estate Agents? If you find yourself conducting a Google search before trying a new restaurant or making a costly purchase, you’re in the company of most modern consumers. When it comes to purchasing a piece of real estate, you better believe potential real estate leads are going
How the Real Estate Business Came To Be
Today’s Real Estate Professionals Uphold a Rich Legacy You might know your way around a marketing campaign or your favorite real estate CRM, but have you studied up on the rich and lengthy history of your profession as a whole? Agents today are the result of thousands of years of societal change and continue to help facilitate
Understand and Master the 7 Principles of Interior Design
Real Estate Agents Can Design to Shine Whether you’re redecorating the office or staging a client’s home, effective interior design can overhaul the space, influence visitors, and paint your business in the very best light. While it’s true that a degree of creativity helps, interior design is actually a highly scientific field. The very best designers actually stick
The Complete Guide to Home Staging
Real Estate Agents Should Stage in Style Home staging, or the process of organizing, decorating, or otherwise beautifying a listing, is a critical step in the home transaction process that is believed to help the property sell at a higher price in less time. The process can be intimidating, foreign, or downright confusing for those just starting
Video Calls: Best Practices for Real Estate Professionals
What Are the Best Ways to Look Professional While on a Video Call? Nearly a year and a half after the COVID-19 pandemic first hit the United States, many restrictions have been lifted. But video calls, which quickly entered the mainstream as we all quarantined at home, aren’t going anywhere. For real estate professionals, video calls have become
How Biden’s Jobs and Infrastructure Plan Would Affect Housing
President Biden Commits to Addressing Affordable Housing Crisis President Joe Biden’s $2.3 trillion jobs and infrastructure proposal includes a $213 billion investment in affordable housing, pledging to “build, preserve, and retrofit more than two million homes and commercial buildings to address the affordable housing crisis.” The proposal, called the American Jobs Plan, has faced significant Republican opposition since
Top Home Trends for 2021 That Ghosts Hate
Become the Ghostess with the Mostest by Avoiding These Design Trends There's nothing ghosts love more than dank, dark houses full of nooks and crannies. But haunted attics and spooky cellars are so 1821, and ghosts in 2021 are unfortunately facing a new series of home trends that feel, well, unhauntable. Keep reading to learn more about
Before and After: What Exposio Can Do for Your Photography
Discover How Exposio Can Help Your Real Estate Practice Excel in 2021 First impressions are everything. It only takes one-tenth of a second to determine if you like someone or something, so making the best of a first meeting means everything when it comes to working as a real estate agent. This theory also applies to the
Woman in Real Estate: 5 Important Facts
We’re Celebrating Women in Real Estate With These Five Important Facts Over the past 40 years, female real estate agents have come to dominate the residential real estate market, but it wasn’t always that way. When the National Association of REALTORS® was created in 1908, the group admitted zero female real estate agents. Over the years, a
Building Your Real Estate Team From Scratch
Unleash Your Career Growth Potential by Creating a Real Estate Team Success in real estate is often a product of team effort. A great team will outperform an individual REALTOR® every single day of the week. Even if you’re a rainmaker, you won’t be able to take care of every lead that comes your way. Building a real
Making the Leap From Commercial Real Estate into Residential
Leaving Commercial Real Estate for Residential Has Its Benefits With COVID-19 still ravaging society, many people are reconsidering their careers. This Great Pause is allowing professionals across all industries to take a step back and think to themselves, “Is this what I really want to be doing with my life?” When it comes to commercial real estate agents,
4 Ways to Address Bias Against LGBTQ Clients in Real Estate
Learn These 4 Steps to Better Serve LGBTQ Clients LGBTQ homeseekers often face an uncertain journey when going through the home search and buying process. Like most minority identity groups, they are at significant risk of discrimination. Take homeownership - LGBTQ individuals are roughly 15% less likely to be homeowners than heterosexuals. Discrimination can manifest itself in a
Sleep Where You Work: How WFH is Changing the Modern Home
How Will the Modern Home Change With Everyone Working From Home? According to a recent Stanford study, 42% of the U.S. workforce has been working remotely full-time since the initial COVID-19 lockdowns began. A smaller study that surveyed 1,022 professionals claims that, of that number, 29% would quit their jobs if they had to strap on their
How to Write the Perfect Holiday Card for Clients
Make Holiday Magic When Writing Your Customized Holiday Cards this Season The written letter has become a lost art for many. When you have other more efficient methods like email, Twitter, Instagram, LinkedIn, Facebook, text message, and that witchcraft telephone created by the famous inventor Alexander Graham Bell (or Antonio Meucci, depending on who you ask),
Banks Fear Downgrade as Commercial Real Estate Flounders
How Will COVID-19 Hurt Commercial Real Estate & the Banks Backing Their Holdings? The past decade has seen a remarkable rise in our economy as a whole. Almost every industry has seen massive gains, both in the spreadsheets and in the stock market. However, with the onset of coronavirus back in March, a high level of uncertainty
How to Schedule Your Day as a Real Estate Agent
Troy Palmquist Explains How He Schedules His Busy Day as a Real Estate Agent Being a steward of real estate is a noble profession, albeit one that moves at the speed of light. How many businesses require expert transaction knowledge, unmatched salesmanship, solid people skills, and the ability to manage complex situations in short time frames with
7 Simple Ways to Generate More Leads
Find New Leads More Efficiently and Effectively With These Seven Ideas Generating leads is probably the most aggravating and challenging obstacle new real estate agents face on a day-to-day basis. It’s hard, not just from an effort perspective but from an actual mental standpoint, too. Who in their right mind wants to fail over and over again,
5 Reasons Why Real Estate Agents Should Use Virtual Reality
Discover the Benefits of Inserting Real Estate VR Into Your Practice With the onset of COVID-19, technology in real estate has quickly gained traction, including real estate VR. Over the past few years, many brokerages and individual agents have incorporated new technologies, but adoption was few and far between. Now, as people stay at home and rely
5 Tips When Prospecting For FSBO Listings
Follow These 5 Steps For Successfully Prospecting FSBO Listings Finding new leads or prospects can sometimes be the hardest part about working as a real estate agent. One of the ways to combat this problem is to develop your own real estate agent “niche.” A niche or target market provides you direction in finding the leads
How is Coronavirus Affecting Commercial Real Estate?
Commercial Real Estate Has Been Affected Tremendously by COVID-19 In 2008, there was a cloud of uncertainty regarding normal people paying off their mortgages. The economy was in ruins, new jobs were sparse, and the market had shrunk by over 6 percent at year’s end. Fast forward to 12 years later, and a new problem has arisen
Life After COVID-19: What Should Real Estate Agents Expect
What Will Real Estate Look Like After COVID-19? Real estate agents are understandably concerned about how COVID-19 will affect day-to-day life. The death of the handshake. Wearing masks to PTA events. People actually washing their hands after using the bathroom (for a change). Life after coronavirus may be hard to imagine. The way this pandemic has tarnished our
A Real Estate Agent’s Guide to Creating Marketable Content
Content is king. We’ve said it before and we’ll say it again. Creating killer content engages your audience and makes them aware of who you are and what you do (i.e. Your Story). It’s a crucial part of social media, email marketing, and other digital marketing methods, and has somewhat replaced other mediums of entertainment, like
10 Tips for Starting Your New Career as A Real Estate Agent
Follow This Advice for Your New Career as an Agent When you finish your Pre-Licensing courses and get licensed you’ll likely ask yourself “What’s next?” It’s probably one of the biggest questions we hear from new agents and our affiliates. The best thing you can do is get your feet wet and embrace the challenge. And the
Open Houses: None Of The Risk, All Of The Reward
Discover All The Intrinsic Benefits Of Holding An Open House Have you ever heard the phrase “You got to risk it for the biscuit?” Well, when you think about doing an open house for your client’s beautiful listing, throw that idiomatic expression out the window. We’re here to explain why open houses are worth the pain and
The 8 Minute Real Estate Agent’s Guide to Networking
Become the Master of Networking in Three Easy Steps. If you can get abs in 8 minutes, surely reading this 8-minute blog post will land you your next big sale, right? Ok, we all know those magical 6-pack sales muscles that get you buyers and sellers take a little more time to master, but it’s a
Top 3 Social Media Platforms For REALTORS®
When it comes to the continuously changing real estate social media landscape, it can be hard for real estate agents to navigate through uncharted territories. Social media marketing for real estate agents doesn’t have to be a major production. Marketing ideas for REALTORS® can be simple and genuine, yet still wield powerful results. Read More
