Real Estate by the Season: Summer Success

What good is the warmth of Summer, without the cold of winter to give it sweetness? – John Steinbeck
The housing market is often defined by seasonality. Home buying and selling pick up in the summer, sales slow down in the winter, but no matter the season, you’re working hard to serve the needs of your community. Just as housing differs throughout the seasons, so should your business strategies. For instance, some of your marketing strategies will be more effective in winter and some community outreach efforts can only be done in summer. There are several ways you can amplify your business and take advantage of the variances between seasons.
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