Luxury Real Estate in the Age of the Social Media Star

What Happens When Social Media Stars Take on Luxury Real Estate?

Many of the top names on social media platforms such as TikTok, YouTube, and Instagram brand themselves as being relatable. But with many top-earners reportedly making millions per year, they’re not exactly just like us — and neither are their houses.

From mansions decorated like something out of a teenager’s wildest dreams to so-called collab houses where multiple content creators live together, occasionally disrupting luxury Los Angeles neighborhoods and irritating neighbors, social media stars have carved out a new niche for themselves in the real estate world. Read More

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