How to Find New Clients as a Real Estate Agent
In previous blogs, we have discussed that flexibility that comes with being a real estate agent. There are many perks to this – including being able to make your own schedule and getting to choose who you work with and how often you work.
There are caveats to this liberty, however, as being fully in control of your work also means having the responsibility of making sure you have a consistent client base, so as to keep your income consistent as well. This can often be the hardest part of being a real estate agent, however, with the right skill set and a positive approach can also be the most rewarding. Keep reading to find out how you can find (and keep) new clients as a real estate agent.
Know your client base
As a real estate agent, you may work with a range of different clients or a specific niche. Who you specifically work is completely up to you, but determining this is key in properly marketing yourself as an agent. Whether you choose to work with home buyers and sellers, commercial properties, or another niche, knowing who you are catering towards is the first key step in being able to effectively and consistently find new clients.
Know where to look
Once you have determined your client base, you will be able to have an idea of where you can look for them. For example, if you are looking to work with people who are buying and selling their personal homes, getting involved with the community you are catering towards will increase your connections and reputation. Volunteering, joining an exercise class, or attending local events will be both fun and increase your visibility among potential clients.
Work your connections
The best advertisement is through word of mouth, people will always believe someone they know personally over an advertisement or google review. Having good relationships with the people in your life – friends, family, coworkers, etc. will allow your reputation as a genuinely good person to spread to other people in the community. This network, in combination with a good track record of past sales, makes an unbeatable combination.
Be digitally savvy
Whether you like it or not, the entire world is online now. In order to stay relevant, having a good online presence – one that is professional, clean, and self aware will often be the make or break in a potential new client. Having a good online presence can also work for you, paying minimal amounts for social media ads targeted to your client demographic in your local area will be a great way to get your name out there and make clients feel like they found you! Win, win!
Seeking out new clients is eventually something you won’t have to do, as your success, portfolio, and reputation grow. The most important thing to do is work hard, be genuine, and make yourself accessible to the community you serve. Although you may have to go out of your way at first using the above mentioned tactics, eventually if you play your cards right, you will have clients trying to find you.