8 Great Ways To Generate Solid Real Estate Leads
1. Build And Leverage Your Professional Network
One of the best ways to generate leads is by continually seeking new ways to expand your network. However, while networking is a great tactic to create leads down the road, remember to keep your interactions authentic. By staying friendly, passionate, and building genuine relationships, you’ll significantly increase your chances of obtaining solid referral leads.
2. Stay Active On Social Media
Social media is much more than the latest tik-toks, influencers, and gen z slang. It’s a powerful digital tool that can extend your marketing reach, help you engage with your target audience, and generate leads that come to you. You can receive great results by staying connected to the digital community, putting forth genuine brand messaging, and learning a few digital marketing basics.
3. Craft Your Personal Brand, Niche, And Website
Crafting a personal brand and niche and integrating it into a user-friendly website isn’t only essential for generating leads; it’s also a necessary part of being a real estate agent. Websites featuring authentic content and a little bit of SEO knowledge can bring in a tremendous amount of traffic. Once traffic starts to build on your site, there’s a good chance that you’ll see your leads increase as well.
4. Stay Active In Your Community
As a real estate agent, there shouldn’t be anyone more in touch with the local area and community than you. So make it your business to know the ins and outs of the community by attending community events, such as charity events and fundraisers. This spreads goodwill, gets your name out there more, and helps build your network e
ven further. Soon, you’ll be the go-to local real estate agent!
5. Keep In Touch With Old Clients
There are no “old” clients in real estate. According to the National Association of Realtors, “68% of sellers who used a real estate agent found their agents through a referral by friends or family.” In add
ition, 53% of buyers and sellers have used an agent that they had worked with before, with 90% of sellers stating that they would
use the same agent again in the future.
So, be sure to keep with past clients via newsletters, quick check-ins, and holiday cards to keep your services fresh in their minds.
6. Take Advantage of Open Houses
Open houses present an excellent opportunity to connect with fellow real estate agents and home buyers. Now, we obviously aren’t going to advise you to poach another agent’s clients, but poking around open houses, taking notes of what works, and chatting up homebuyers is another excellent way to bring in future leads.
7. Host Educational Seminars/Webinars
There’s a lot of information out there that many industry outsiders and homebuyers wouldn’t know unless taught. This is an excellent opportunity for you to become a go-to real estate expert by hosting various educational seminars and webinars. By sharing your knowledge, you’re presenting yourself in a way that builds trust and expertise.
When people decide they are in the market for a new home, they will surely come back to someone who has already proven their real estate know-how and trustworthiness.
8. Always Lead With Kindness And Empathy
It can sometimes feel like kindness and empathy are in short supply. By showing your professionalism, expertise, and passions in a kind, energetic, and friendly manner, you become a magnet for positive interactions and experiences. This further builds trust and reliability between you and potential clients, generating solid leads.
