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6 Reasons Why Continuing Education Is Key To Real Estate Success

6 Reasons Why Continuing Education Is Key To Real Estate Success

When it comes to the real estate world, it’s no secret that continuing your education is one of the major keys to success. Whether you’re taking CE courses for your license renewal or brushing up on today’s real estate market, trends, and techniques, there’s always something new to learn.

Massachusetts Real Estate Renewal Process

1. It’s Required For License Renewal

The first reason for taking real estate continuing education classes is that it’s, of course, required! According to Massachusetts state guidelines, practicing agents or brokers must complete 12 hours of continuing education (CE) courses every 2 years before renewing their real estate license.

2. The Real Estate Market Is Always Changing

Like many markets in today’s digital-first economy, the real estate market is always in a state of flux. At a moment’s notice, everything can change. For this reason, you will want to keep yourself informed and knowledgeable about current market conditions.

And sometimes, new technologies and techniques can pop into existence, such as using virtual reality as part of your real estate marketing strategy. By taking advantage of local or online real estate courses or by staying up to date in your free time, you can learn how to effectively leverage these innovations into your business strategy.

3. Stay Up To Date With Social Media Marketing

We have explored in the past how important social media marketing is, including going over the top 4 social media platforms for real estate agents. But it’s not enough to simply use social media here and there. You need to master it. 

And don’t stop at real estate-based social media courses! Platforms like Facebook and LinkedIn offer paid and free courses to up your overall social knowledge and leverage that expertise into career benefits.

4. Continuing Ed Classes Help Build Your Network

When you join in-person or virtual classes, you have many opportunities to network with your fellow coursemates. As a certain amount of CE is required to renew your license, you never know who you’ll meet at your classes, including their level of experience and success rate. Who knows? You may add individuals to your network that will significantly benefit your career in the future.

In addition, many of these courses, such as the ones offered here at Greenwood Real Estate School, are often led by instructors who have real-world experience in the industry. Conversing with, learning from, and engaging with these instructors is another great way to expand your network.

5. Provide The Best, Relevant Services For Your Clients

An essential piece of a successful real estate career is cultivating an excellent reputation among your clients. When you take continuing education seriously, you’ll be able to obtain new knowledge to pass on to your current and future clients. 

This way, you can ensure that your clients are receiving the most relevant and effective services. In addition, when you do this, you can be sure that your clients will keep coming back to you and referring their friends and family to your expertise.

6. Successful Agents Are Always Learning

It bears repeating, again and again, that successful agents are always learning. You should always crave knowledge that you can leverage into success. By staying on the up and up, taking notice of the real estate world around you, and joining courses that further your expertise, you can more effectively deliver outstanding service that drives success.

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