5 Tips For Selling Vacation Homes In New England
One of the best parts about living in New England is the diverse places to visit. From the long stretches of scenic beaches and oceanside in Massachusetts to awe-inspiring White Mountains in New Hampshire, there’s so much to see and do.
Martha’s Vineyard, Nantucket, Boston, North Conway, and so many more attract thousands of weekend, weeklong, and seasonal vacationers all year long. This makes vacation or rental property in New England a hot commodity.
So if you are currently selling a vacation home or rental property in New England here are a few quick tips to get you started.
1. Stay Seasonally Dynamic
When it comes to selling vacation properties in New England, timing is a huge factor. In your marketing materials, be sure to stay dynamic in regards to the season.
Is your property a mountain house in New Hampshire or a beach house in Rockport, MA? These both require a different approach to marketing strategy, especially in listing content and media materials.
Highlight the property’s strengths all year round, but especially understand when the “busy season” in regards to its location in New England.
2. Use High-Quality Photos And Video
When it comes to showing off a vacation home, high-quality media – photos and video – are essential.
After all, your listing is a vacation property in one of the most beautiful parts of the country! While phone cameras have certainly come a long way, using professional photography will undoubtedly help capture the scenic nature of the location.
Additionally, video materials can greatly help potential buyers get a feel for the property, especially those hundreds of miles away. A wide drone shot of the home on a mountain of fall foliage or in front of a peaceful sandy beach is a powerful one.
3. What Makes The Home And Area Special?
When selling a vacation home, you need to know exactly what makes the area (and property) so special.
Is there immediate access to the beach? How about the region’s best ski mountains? Or perhaps the property is nestled in a quiet, peaceful area separate from the hustle and bustle of everyday life.
When writing your listing and creating marketing materials, be sure to research and include all the details that make the vacation property truly special.
4. Explore Income or Rental Potential
While many people seek vacation homes for their own enjoyment, many do it as a real estate investment. With the rise of websites like AirBnB, HomesAway, and VRBO, renting out vacation property has never been easier.
For those who can’t afford a vacation home outright, renting out the property is a great way to help supplement the costs or even gain a return on their investment.
If the home has alternative income or rental potential, be sure to speak about that in your marketing materials and when showing the property.
5. Utilize Social Media And Digital Marketing
While plenty of New England vacationers come from the local area, many travel from all over the country (and the world) to visit our beautiful beaches, mountains, scenic highways, and historic landmarks.
With the use of digital marketing, social media, and email newsletters, to name a few, your marketing reach can extend far beyond New England. Be sure to use vibrant imagery and captivating language in all of your materials to capture the attention of potential clients.
Additionally, it’s always a good idea to brush up on your digital marketing skills to utilize the various tools available to your advantage.
Are You Licensed In New Hampshire?
Alongside the many vacation properties in Massachusetts, there is so much opportunity to be had in New Hampshire, especially in the Lakes and White Mountains regions.
Luckily, Greenwood Real Estate School has classes on getting your real estate license in New Hampshire. So if you are currently licensed in Massachusetts and looking to expand your real estate business area, be sure to explore our upcoming licensing and continuing education courses.